Avatar Exhibition Answer Brainstorm

How has the film been exhibited to attract the UK audience?

Ownership - exhibited on DVD by: 20th Century Fox Home entertainment (UK DVD and Blu-Ray) - Vertical Integration as it was franchised by 20th Century Fox

Technological Convergence - Blu Ray DVD release, 3D Bravia TVs,

Cross media convergence and synergy - Marketing campaign helped to create the sense of an event film, making it the main screening at the cinemas

Proliferation of hardware and content - Combats piracy due to the new 3D technology which isn't very available at the moment.

Audience Consumption - Immersive experience (3D and 4D), Changing expectations of what 3D should be like

Targeting Audiences - Staggered Cinema and DVD release dates