Avatar Exhibition Research

3 Different DVD Releases:

1. 2D, no extras (deleted scenes, etc.) released on Earth Day
2. Ultimate Edition with included extras
3. 3D DVD

NB: Extended Collector's Edition (three different versions of the film)

IMAX Release - "still aren't enough digital 3D screens around to give Avatar the platform Cameron and Fox want" 
Development of 3D - "main driver for the adoption of digital cinema systems in movie theatres"

Technological Convergence, Audience consumption and Recent technologies
Released in cinema as 2D, RealD 3D, Dolby 3D, XpanD 3D, IMAX 3D and 4D

Recent technologies and proliferation of hardware and content
Fights piracy due to the revolutionary 3D technology that no-one else can get their hands on at the time.